client:
l'orient
Doctor-founded Australian body skincare brand built on one belief: your body deserves the same clinical-grade care as your face. Created by cosmetic doctor Dr. Prasanthi Purusothaman, L'ORIENT blends science-backed actives into products that feel like ritual, not routine. Inclusive, shame-free, and unapologetically body-obsessed.
New Market Entry
Leading a strategic pilot designed to validate demand, pricing, and conversion within the Philippine market through controlled, execution-led testing prior to full-scale expansion.
Distribution Partnership Facilitation with Made Cos
Successfully initiated and secured a local distribution partnership, establishing an operational foundation for market entry and brand credibility.
Website Audit & Market Adaptation
Conducted a full audit of digital touchpoints, refining the website experience and messaging to align with Philippine consumer behaviour and purchasing patterns.
Creator Campaign Management
Executed a targeted seeding campaign in collaboration with Jos Curates, engaging well known local creators and beauty editors to drive awareness, education, and initial traction.
Founder Content Localisation
Directed and adapted founder-led content for the Philippine audience, supporting the Made Cos collaboration launch and ensuring cultural and market relevance across platforms.