SELECTED HOUSEWORK

Paxton

Client in 2025 | Campaign Production (The Signiture Campaign)

We partnered with Paxton to produce their Signature Launch Campaign in Australia — a high-impact shoot crafted to elevate their global brand presence. From concept development to casting and final delivery, we oversaw the full production process.

Our creative direction and campaign assets helped:

• Define a clear, elevated visual identity across platforms

• Strengthen their global positioning through consistent, high-editorial visuals

• Enhance their digital presence across social media and website touchpoints

• Provide a scalable content bank used across international rollouts

Jaune Pearls

Client since 2022 | Brand Worldbuilding (Bespoke Project)

Over 2.5 years, we helped position Jaune Pearls as a global luxury brand through cohesive creative direction and strategy. Our campaigns and content led to:

• Back-to-back finalist recognition at Fashion Group International NYC

• Partnerships with LA Fashion Week and major press features

• Influencer campaigns with up to 6M views and $25K in EMV, including organic seeding at NYFW and the Emily in Paris premiere in Rome

• A 4,831% ROI on one paid influencer activation

• A full website refresh: jaunepearls.com.au

• Ongoing social media management, growing the account to 18K+ followers with 5x weekly content

We continue to shape the brand’s digital presence across all touchpoints — from launch moments to everyday relevance.